Reputation Management Information
Articles on Cybersmear
What to Do When Social Media Spreads Marketing Myth
AdAge
Interesting article on how social media can impact (or not) the reputation of a large brand. Also provides advice for when or if a response is needed.
Google Bomb: What Every Business (and Marketer) Should Know About Reputation Management and “Authority”
Demand Results
Article underscores the importance of reputation monitoring and management and makes the point that "authority" does not equate to "expertise."
Cybersmear
Guilla & Donofrio, LLP
Web article on cybersmearing, a tactic used to damage a company's reputation.
The Anatomy of a RipOff Report Lawsuit
SEOmoz
Background on the website "Ripoff Report"and a history of court challenges to their business model.
Books on Cybersmear
Fighting Slander - Business Edition
A guide to fighting a cybersmear campaign. Personal edition is also available from this website.
Have you been a victim of a cybersmear campaign? Email your story to us at: reputationmanagement@parkwestgallery.com