Reputation Management Best Practices and Case Studies

Coca-Cola^® Company Facts & Myths

An example of how the Coca-Cola company deals with various rumors that have been circulating online.

Case Studies

Target Rumor Mill Now Grinds Large Caps
Financial Week

Online rumors can wreak havoc on the stocks of larger companies. Article provides specific examples, one example of how an old story posted to a website caused UAL Corp’s stock to fall. Also provides tactics for dealing with online rumors.

New Economy; How Starbucks was put on the defensive by an attack on the Internet rumor mill that would not go away
The New York Times

How Starbuck's dealt with an internet rumor that they were pulling out of Israel.

Dominos: How One YouTube Video Can Ruin a Brand
ReadWriteWeb

Dominos Pizza's response to a disgusting video posted to YouTube by two employees.